I was asked by Innocent to come up with a distinctive paper-cut design for their new spice flavours of smoothie – one vanilla/raspberry and a chai, banana and fig flavour.
The brief was to create a design that contained a nod to their fruity ingredients as well as the general feel of a summery treat. Alongside the paper cut design, I hand-lettered the product names, in keeping with Innocent’s playful identity. Available in France and Germany and hopefully in the UK soon!